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Blog Posts
From our latest designs to our process, people and places behind them – explore what we’ve been up to and what’s yet to come.
A Mexican Baja Hoodie (AKA the Drug Rug) is the Modern Hippie’s Fashion of Choice
You see a fellow festival-goer wearing a long-sleeved hoodie that is patterned with cotton-candy coloured rectangles and lines. Someone walks by and shouts at the jacket wearer, in a very prominent stoner voice, “Hey, dope drug rug!” You think to yourself, “What did he just say?”